Your e-shop makes money.
But how much do you really keep?

Margly connects your orders, costs, and margins — shows you where you earn money, where you lose it, and recommends concrete steps to improve. No Excel. No agency. In 5 minutes.

14 days free — no credit card required
margly.io
AI Advisor
margly.io
Dashboard overview
margly.io
Margins analysis
Overview

Supported platforms and integrations

Shoptet
Shopify
Upgates
Google Ads
Google Analytics
Google Search Console
Sklik
Meta

Each of these problems costs you thousands monthly

Does this look
familiar?

If so, you're not alone. And ignoring these problems costs you more every month.

< 30%

typical e-shop net margin — do you know yours?

Most e-shops know their revenue. But how much is real profit? After deducting purchase costs, shipping, logistics and operating expenses, often less than a third remains. Do you know your number?

just 1×/year

is how often the average customer buys — the rest leave forever

Most customers buy once and never return. And those who do come back often take nearly a year. Yet returning customers spend several times more over their lifetime. How much money are you leaving on the table?

60%

of orders go through Zásilkovna — is it the cheapest?

60% of your customers choose Zásilkovna, 30% PPL. But what's the price difference per order? And is it worth offering free shipping above a certain amount? Most e-shops never calculated this.

This is what a typical e-shop's numbers look like. I use Margly every day on my own store. In 5 minutes, it'll calculate yours too.

Margly won't just show you numbers.
It tells you what to do with them.
You decide what's next

Most tools show you a dashboard full of charts and leave you to figure it out. Margly connects all your data and tells you in plain language what to do.

€34,710 · Revenue this month
margly.io/dashboard
Dashboard overview

Overview on one screen

In 10 seconds you know if your e-shop is doing well — revenue, orders, margins, and trends.

8 KPI cards with trends vs. previous period
Top products by revenue at a glance
Carrier distribution and orders by country

This is what advice from Margly looks like

No generic tips from the internet. Specific recommendations based on your data.

High priority

3 out of 12 products have margins below 20%. Stop advertising them.

Margins below 20% on 3 products — every promoted sale costs more than it earns.

Estimated impact:−€120 to 200/month on wasted ads
High priority

Nearly a year to second purchase is too long. An email sequence will cut it in half.

Skincare runs out in 2–3 months, but customers return after a year. An email at 60 days cuts the gap in half.

Estimated impact:+€1,000 to 1,600/year from accelerated purchases
Medium priority

Free shipping above €100 will increase average order value.

Average order €77 — free shipping above €100 motivates adding another product to cart.

Estimated impact:+€480 to 800/month on higher orders
Medium priority

Slovakia makes up 10% of orders without any investment.

42 orders from Slovakia (10%) show organic demand — a Slovak version and local shipping could double it.

Estimated impact:+€320 to 600/month from SK expansion

These are examples of recommendations Margly gives to e-shops. Your store will have different numbers — and different opportunities.

— Michal Baloun, founder of Margly

ROI calculator

How much money is slipping
through your fingers?

Move the sliders to your numbers — the calculator will immediately show you how much money you're probably losing and where exactly to look for it.

1
Your numbers
Monthly revenue€20K

Total monthly turnover

Orders per month500

Number of shipped orders

Ad spend€1.200

Google Ads, Sklik, Facebook…

Average margin35.0%

Estimate — Margly will calculate it precisely

2
Your potential

Estimated monthly savings

+1.902 €

yearly that's 22.824 €

Where you're losing money

Products sold below cost unknowingly700 €

Margly reveals products where margins are lower than you think

Ads that don't bring orders312 €

We identify campaigns that cost money but don't sell

Overpriced shipping190 €

We compare carrier rates and find cheaper alternatives

Customers who don't come back700 €

Repeat purchase strategies boost revenue without extra costs

Margly ROI

Plan Professional: 199 €/mo

10×ROI

Every investment in Margly returns to you in savings and higher revenue.

Get 50% off

Join the waitlist and get a permanent discount

* Estimates are based on data from thousands of e-shops with similar revenue. Actual savings depend on your specific product mix, carriers, and advertising campaigns.

Transparent calculations

We show you exactly how we calculate. No black-box metrics — you see the formula and the data.

Data security

Data encrypted and stored in the EU. Each e-shop has strictly separated data.

Risk-free

All plans include a 14-day free trial. No credit card required.

Why Margly instead of Excel or an agency?

Compare for yourself — what each solution actually offers.

ExcelAgencyMargly
Up and running in 5 minutes
Affordable price
AI-powered recommendations
Automatic data import
Fresh data every day
Accurate margins after costs
Customer & retention analysis
No analytics expertise needed

Pricing

An investment that pays back in the first week

The average Margly customer finds opportunities worth 10–50× the subscription price in the first month.

−50% forever

Starter

€99
€50/month

Price for waiting list members

  • Up to 2,000 orders
  • Unlimited data history
  • Automatic sync 1× daily
  • 1 user
  • 5 invoice & Excel imports / month
  • Advisor — 5 analyses / month
  • My tasks — 3 active
  • Google Analytics, Google Ads & Search Console connection
  • Meta Ads (Facebook & Instagram) connection
  • Email support
−50% forever

Professional

€199
€100/month

Price for waiting list members

  • Up to 20,000 orders
  • Unlimited data history
  • Automatic sync 2× daily
  • 1 user
  • 20 invoice & Excel imports / month
  • Advisor — 20 analyses / month
  • My tasks — 10 active with automatic evaluation
  • Google Analytics, Google Ads & Search Console connection
  • Meta Ads (Facebook & Instagram) connection
  • CSV/Excel export
  • Email support
−50% forever

Business

€399
€200/month

Price for waiting list members

  • Up to 80,000 orders
  • Unlimited data history
  • Automatic sync 4× daily
  • Up to 2 users
  • 50 invoice & Excel imports / month
  • Advisor — 100 analyses / month
  • My tasks — 20 active with automatic evaluation
  • Google Analytics, Google Ads & Search Console connection
  • Meta Ads (Facebook & Instagram) connection
  • CSV/Excel export
  • Priority support

Enterprise

Individual
  • Unlimited orders
  • Unlimited data history
  • Automatic sync 4× daily
  • Unlimited users
  • Unlimited invoice & Excel imports
  • Advisor — 1,000 analyses / month
  • Unlimited tasks with automatic evaluation
  • Google Analytics, Google Ads & Search Console connection
  • Meta Ads (Facebook & Instagram) connection
  • CSV/Excel export
  • Priority support
Contact us

Starter and Professional plans include a 14-day free trial. No credit card required.

Prices excl. VAT

€100 per month is less than one hour of a data analyst's work. And Margly works 24/7.

FAQ

Frequently asked questions

Didn't find your answer? Write to us

Do I need to be an analyst to understand Margly?
No. Margly speaks clearly. No abbreviations, no complex charts. It tells you directly: this is doing well, this needs attention, and here's exactly what to do.
How long does setup take?
5 minutes. You connect your e-shop and Margly starts pulling data. No installation, no code on your website.
Does Margly work with my e-shop?
We support Shoptet, Shopify, and Upgates. Connection takes a few minutes — no code, no agency needed.
Where does Margly get product purchase prices?
It pulls them automatically from your e-shop admin after connecting. Just make sure your prices are filled in correctly in Shoptet, Shopify, or Upgates — Margly takes care of the rest.
Is my data safe?
Each e-shop's data is strictly separated, encrypted, and stored in the EU. Nobody else has access to your data.
Can I cancel Margly anytime?
Yes. One click, no notice period, no phone calls needed.
How much does Margly cost compared to an agency?
A data agency sends you a report once a month and charges ten times more. Margly works every day and costs from €50 per month.
When will I see the first results?
Right after connecting your e-shop you see the first data and the Advisor prepares an analysis. A complete margin overview is ready within 24 hours of connecting.
How is Margly different from e-shop analytics or Google Analytics?
Your e-shop shows revenue and order counts. Google Analytics shows traffic. Neither tells you the real margin after deducting all costs, which products cost you money, or whether customers come back. Margly connects everything and tells you what to do about it.
What happens after the 14-day trial?
Nothing is lost. Your data stays saved and you can switch to a paid plan anytime and continue where you left off. We don't require a credit card during the trial.

Didn't find your answer?

Write to us at info@margly.io

Early Access −50%

How much money are you losing? Find out in 5 minutes.

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