# Margly — Analytics & Recommendations for E-shops

> Margly connects orders, costs, and margins and tells the shop owner where they make money, where they lose it, and what to do about it. The decision is always up to the user.

## Key Features
- Advisor: Margly reviews your data and gives specific recommendations with a quantified impact
- Growth plan: opportunities and risks Margly finds on its own — from dead stock to overpriced campaigns
- Ask Margly: a chat over your own shop data that answers only from what it actually measured
- Real margins: gross and net margin after ALL costs, including advertising and overhead
- Product analytics: stars, average and weak products by profitability; purchase and selling price history
- Customer retention: how many come back, how often they buy, and lifetime value
- Customer acquisition economics: what it costs to win a new customer (ad spend plus costs marked as marketing, divided by the number of new customers) and how that compares to their lifetime value
- AI visibility (Professional plan and up): whether answers from ChatGPT, Gemini, Google AI and Perplexity mention the shop, its share of voice against competitors, which products AI names by name, which of the shop's pages it draws from, and how many visits and how much revenue AI assistants actually bring
- What to fix on the site: concrete findings on why AI overlooks the shop — missing and thin product descriptions, missing EANs, structured data, blocked AI crawlers — ranked by the margin at stake and real demand from Google, with verification that the fix worked
- Sentiment: reviews from Heureka and Zboží.cz in one place, with themes and alerts on negative ratings
- Competitor price monitoring (CZ & SK, from the Starter plan): daily check of watched products on Heureka and Zboží.cz — who undercuts the store and by how much, competitors by name with ratings and shipping prices, the computed margin impact of matching them, and where there is room to raise prices; extendable in blocks of 100 watched products
- Smart invoice import: photograph an invoice, Margly reads it and matches purchase prices
- Ad accounts: Google Ads, Meta Ads, Sklik, Heureka, Zboží.cz, Srovname.cz, Google Analytics, Search Console
- Email marketing: Ecomail, SmartEmailing and Leadhub — revenue from campaigns and automations, deliverability and contact database health
- Shipping analysis: carriers compared by price and real shipping balance
- Multiple warehouses: stock split per warehouse where the platform reports it

## Supported Platforms
- Shoptet (API + CSV feed)
- Shopify (official app in the Shopify App Store: https://apps.shopify.com/margly)
- Upgates (API + CSV feed)
- WooCommerce (official plugin)

## Free calculators (no signup)
Public tools that run in the visitor's browser — nothing is sent anywhere and the result appears immediately.
- Profit margin, markup and profit calculator: https://margly.io/en/tools/profit-margin-calculator
- Break-even ROAS calculator: https://margly.io/en/tools/break-even-roas-calculator
- Ecommerce net margin and P&L: https://margly.io/en/tools/ecommerce-net-margin-calculator
- Product profitability: https://margly.io/en/product-profitability
- Tools index: https://margly.io/en/tools
Methodology: break-even is derived from the contribution BEFORE the cost of the advertising being evaluated, and the conversion value reported by the ad platform is a separate input because it routinely differs from economic revenue (it usually includes tax and shipping). A result is only called net profit once every layer is included, depreciation, interest and tax among them.

## Pricing (excl. VAT)
- Starter: €50/month (early access, regular €99) — up to 2,000 orders/month
- Professional: €100/month (early access, regular €199) — up to 20,000 orders/month
- Business: €200/month (early access, regular €399) — up to 80,000 orders/month
- Enterprise: individual pricing
- Trial: 14 days free at the Business level (except AI visibility and competitor price monitoring), no credit card required

## Languages
Czech, Slovak, English, German.

## Contact
- Web: https://www.margly.io
- Help: https://support.margly.io